mardi 30 novembre 2010

FAUCHON, the best tea time in PAris

FAUCHON, the kingdom of dessert. Every tourist must have been there once during the day in PAris. FAUCHON is specialized in Fine Food & Wine. The word “Delicatessen” would be more suitable as wine sector has just developing since years. The most famous products of the maison are the fine chocolate, dessert, tea & coffee.

FAUCHON has been innovated within these years. From traditional French luxury food store to a modern luxury French food brand. The comapny has been working hard on the image & “brand” after the company is taken over by Michel Ducros. Since, the label of “FAUCHON” becomes the soul of the products, the image of the company.

“Pink, chic, young” can conclude the first impression of the new FAUCHON. Compare to the old time, FAUCHON adopts the style of new generation- Symbol of Chic. Except Delicatessen shopping in FAUCHON, the restaurant in the upper floor & the bar in the basement should not be missed out.



Despite the fact that "savoir-faire" brings FAUCHON to be a huge success under Michel Ducros, the ''FAUCHON'' image is too much flooded compare to the laterest years. ''Hard Sell'' may not be the preferable strategy of luxury brand, especially of French product. Sometime discert may help giving the value...

For more information:

24-26 Place de la Madeleine
75008
Paris

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